2015 The Industry Trust for IP Awareness and Marvel Entertainment launches the latest Moments Worth Paying For trailer, a collaboration on the epic new Marvel’s Avengers: Age of Ultron which champions the value of the big screen experience.
The Moments Worth Paying For campaign launched in February 2011 and has since gone from strength to strength. Independent tracking research by ICM revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it.
This in cinema campaign is supported by Wide Eye Media who are dedicated to helping their audience’s value real cinema experiences.
From Marvel Studios, Avengers: Age of Ultron reunites the Marvel Avengers team for the first time on screen since the global box office success of Marvel’s Avengers Assemble which took over $1.5 billion at the worldwide box office making it the third biggest film of all time. The film sees Tony Stark jumpstart a dormant peacekeeping program, but things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as they battle to save the planet from destruction at the hands of the villainous Ultron.
Marvel’s Avengers: Age of Ultron stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk, Chris Evans as Captain America, Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye. Together with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.