Women are thirsty for admiration, but men can’t express love so poetically. So the most romantic brand Raffaello helped short-spoken men to delight their ladies.
We let artists Olexandr Ponomariov, Dmytro Shurov, Valeriy Kharchyshyn and Oleg Sobchuck talk on behalf of usual men. We inspired men to send personal video-greetings choosing compliments for women. Woman received a video where she was called by her name, because we wanted to personalize the story.
During the holiday period from the Valentine’s Day to the 8th of March:
- More than 20 000 video-greetings sent
- 1880 hours spent watching videos
- Earned Media Reach - 180 000