Spike relaunches with a edgy new brand, signaling a transformation from a men's network to one thats female-friendly and inclusive, to compliment the broad new programming on the network.
I've been working hard for months creating and art-directing the new brand with the in-house design team at Spike, and pitch-winners Blue Marlin and Juniper Jones, and an extended team for our huge launch event. Also looking forward to seeing the new brand go international with a UK launch in mid-April.
Executive Vice President of Brand Marketing & Creative: Frank J. Tanki
Senior Vice President of Brand Marketing and Creative: Terry Minogue
Senior Vice President of Operations of Brand Marketing & Creative: Iness Pleus
Senior Director of Production, Design of Brand Marketing & Creative: Ian Kahn
Creative Director, Design of Brand Marketing & Creative:: Andre Razo
Senior Art Director of Brand Marketing & Creative: Michael Sutton-Long
Project Director, Design of Brand Marketing & Creative: Trisha Novy
Project Manager of Brand Marketing & Creative: Erin Scolaro
Branding & Creative Agency: Juniper Jones
Founder / Executive Creative Director: Kevin Robinson
Executive Producer: Ryan McRee
Creative Director: Kelli Miller
Technology Used: After Effects, Illustrator, Photoshop and Adobe Premiere
Sonic Branding: Man Made Music