an update of the original version, posted here: vimeo.com/107015105 and here: vimeo.com/105227641
"This video tells the story of the making of TBD Catalog — tbdcatalog.com. TBD Catalog started out as a modest effort by a workshop in Detroit, USA to discuss what was jokingly referred to as the “State of Things” and to assess the future of products, their design and associated services as society evolved with its exuberance for cultures, businesses and daily rituals in which technologies and sciences played a central, defining role.
To address this, we started by posing provocative questions to ourselves. How might the promise of what at the time was called an “internet of things” play out in the near future? What would the future look like in a world blanketed by advances in protection and surveillance technologies? If Autonomous Vehicle innovations continued its passionate race forward, what would it be to pick up the groceries, take a commercial airline flight, commute to work, have mail and parcels delivered, drop off the dry cleaning, meet friends at a bar across town, go on cross-country family vacations, or take the kids to sports practice or school?
Our design brief was to ask these questions and then represent the answers as design fictional services, evolutions of product categories and new kinds of social, domestic and retail experiences.
The result took the form of a catalog of the near future’s normal ordinary everyday. TBD Catalog is a design fiction that makes implications without making predictions. It sparks conversations about the near future. It serves to design-develop prototypes and shape embryonic concepts in order to discard them, make them better, reconsider what we may take for granted."
Video Creative Director: Christian Svanes Kolding
Video Producers: Nicolas Nova and Julian Bleecker
Production Manager and Technical Director: Tom Bray
Co-Director of Photography and Camera Operator: Marcus Bleecker
Camera Operators: Zack Jacobsen-Weaver and Meghan Mulholland
Voice Over: Wen-Ting Yang