'do' is an ever-changing brand that depends on what you do. In an effort to make consuming less passive, every 'do' product requires consumers to alter, modify or complete it in some way. In this series of films, 'do' products are demonstrated for your edification, delight and (possibly) bemusement.

'do' is an initiative from KesselsKramer, a communications agency based in Amsterdam and London. To find out more, dosurf.com.

Creatives: Christian Bunyan, Niek Eijsbouts, Gijs van den Berg
Production: Debora den Iseger, Anouk Dingelstad, Lisa Wagenaar

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