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What happens when you take the sexy, tantalizing advertising tactic of a fast food company and turn the visual focus from gorgeous women to the actual food itself?
Utilizing professional shooting techniques and equipment, this piece aims to appropriate the tropes found in Hardee’s well-known suggestive commercials with beautifully colored, intimate, and abstracted suggestive shots of their Mile High Bacon Thickburger. Even with completely different aesthetic subject matter, the feeling evoked from this piece stirs up thoughts of the known images of Paris Hilton, Kate Upton, and other gorgeous icons in actual Hardee’s commercials. This can create an interesting mental juxtaposition for the viewer, as the suggestive feelings previously geared towards an impeccable, sexy woman eating a Hardee’s burger, now have the potential to be pushed toward the dismal reality of the burger itself in all of its greasy glory. Whether you revel in walking the line of satire or just love the product of a RED Epic’s 5K footage, surely you’ve never seen a Thickburger quite like this before.