The growth of the Internet has given rise to a new discipline of online marketing: inbound marketing. Businesses and organizations who have mastered inbound marketing through content publishing are reaping vast dividends in the form of website traffic and conversions. For nonprofits, there is a huge opportunity to reach and engage donors through compelling content that tells the story of your mission. This session will provide an overview of inbound marketing, how content publishing drives SEO and social media buzz, and what nonprofits can do today to get started.
ABOUT THE PRESENTER
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to NTEN, Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal and and the National Council of Nonprofits events, webinars and conference calls. Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals.