Most West strategized and created the Steadfast series for Caffe Vita coffee company. Unlike other premium coffee roasters with a national footprint, Caffe Vita has fought to stay independently owned and operated. To tell Vita's story, we decided to point the camera away from the company and coffee altogether. The resulting mini-documentary series showcases other unusual, independent characters that have successfully bucked the system. The series is paired with an online hub where people can commune and share incredible, untold stories of people and places who, like Caffe Vita, stand steadfast.