Kirklees is one of the Mayor's Challenge winning cities. They want to stimulate and operate a new sharing economy to maximize untapped local resources and do more with less. The city will pool idle government assets – from vehicles, to venues, and citizens’ skills and expertise – and work with non-profit sectors to make these assets available through an online platform that will organize and allow for borrowing, bartering, and time-banking to benefit both programs and residents.
The Innovation Unit visited Kirklees as they invited more than 120 people to join the Comoodle movement. In this film, the team and the participants share some useful insights about:
- engaging people and making them feel part the Comoodle story
- changing organisational culture
- the challenge of sustaing people's interest moving forward