Since 1900, Gillette offers the best shave men can get. But in these 100 years, the world has changed. The experience of shaving has lost its power and offering the best blade has been no longer enough.We have found the opportunity to allow Gillette to reestablish this bond at a time when only the brand could be present, through an item that is and always will be a part of shaving.Therefore, we have created SmartMirror Gillette – an interactive mirror controlled by hand movement. With it, men can access Facebook and check out the events of their day, listen to their favorite music, check the weather, read news of interest, be reminded to buy a blade for their razor and even share with their friends a photo of their style of the day. Gillette’s performance as it’s always been. Smart as the world needs.
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