We're always looking for the next big thing. That's why we recently made significant investments in the virtual reality market. Our past R&D cycle was focused heavily on discovering the brand experiences made possible through VR technology. We played with Oculus Rift and Google Cardboard, among others, and were really excited about the potential use cases for our clients.
But one thing kept coming up in our research. There were virtual gaming options for nearly every demographic out there, yet an important market remained untapped. Dogs.