Aesthetic Integration (AI) is the world leader in applying formal verification to financial markets, however, to fully grasp how revolutionary that is, there’s a lot to know about the current state of financial markets and the regulatory difficulties inherent in something so complex.
We were approached by AI to create an introductory film that would bring audiences up to speed on (1) the current state of the algorithms underlying the global financial infrastructure, (2) how they're important but problematic, (3) what Formal Verification is and therefore (4) how Imandra is so valuable as a tool to create safety, fairness, and stability in such a tumultuous system.
Communicating these ideas to audiences who have no financial/maths background, as well as those who have a great depth of knowledge in the field was a huge challenge. With enough coffee and tacos to feed a small army, we set out on a 2-person and 3-month journey of research, direction, design, and animation.
More info and process: motionographer.com/2015/06/01/how-a-husband-and-wife-team-took-a-startup-from-brand-to-product-launch/
Co-direction and Animation: David Hobizal - hobizal.com
Co-direction and Design: Sissy Emmons Hobizal - sissyemmons.com
Music: Eddy Hobizal - eddyhobizal.com
VO: David Pulkingham