David Hudson (UCL) and Jennifer vanHeerde-Hudson (UCL)
Critics have long been concerned with how distant strangers have been portrayed by the media, charities, and NGOs; so-called ‘poverty porn’ or ‘flies in their eyes’ images. The conventional wisdom is that the negative, and often desperate and emotionally charged frames, are effective fundraising tools. But at what cost? We present evidence from a recent experiment testing how different types of appeals affect donation behaviour and engagement with global poverty.
Dr David Hudson is a Senior Lecturer in Political Economy. In 2013 he is a British Academy Mid-Career Fellow. His principal research interests lie broadly in the political economy of development. More specifically he is interested in public engagement with global poverty, the international political economy of development finance, network analysis, and the politics of development. David joined the Department of Political Science in June 2005. Prior to joining UCL he was an ESRC Postdoctoral Fellow in the Department of Political Science and International Studies at the University of Birmingham (2004-05). The University of Birmingham was also where he completed his doctorate in political science (2000-04).
Dr Jennifer (vanHeerde) Hudson is Senior Lecturer in Political Behaviour and joined the Department in 2003. Dr Hudson is also Departmental Graduate Tutor. She was Visiting Professor, Institut de Hautes Etudes Internationales et du Développement (Geneva) and since 2009, Visiting Research Fellow at the Magna Carta Institute, Brunel University. Her primary research interests include campaigns and elections; campaign/party finance; public opinion; political communication; political trust and research methods. Dr Hudson earned a PhD (MA) in Political Science from the University of California Riverside, and a MA in Social Science from California State University, San Bernardino. Her publications have appeared in the British Journal of Political Science, Party Politics, Political Studies, Journal of Elections, Public Opinion & Parties, European Journal of Marketing, British Journal of Politics & International Relations and in numerous edited volumes.