The commercial is celebrating the 20 years of Powersoft. “The soul behind technology”, talks about the close connection between man and machine: mankind fashioned his artefacts at his own image, giving them a life of its own, but what would the machine signify without the human soul and passion?
The video was shot between Holland, England and Italy with a Red Scarlet MX.
Produced by Mirror
Director and Editor: Niccolò Francolini, Tommaso Valente
Digital FX and CC: New Solid di Valentino Conte
Executive Producer: Federica Montagni
Concept: Tommaso Valente, Fabio Sgrani, Valerio Massari and Jacopo K. Magrini
Copywriting: Jacopo K. Magrini, Silvia Dal Dosso
Sound FX: Toku Katayama
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