What will your legacy be? What will your craft and creativity say about you when you are no longer around to speak for it? Will your work be forgotten, or will it stand the test of time, inspiring future generations to forge their own paths and leave their own footprints?
The legendary George Lois is a man who needs little introduction. He is an iconic designer, art director and ADC Hall of Fame laureate. In this video, George contemplates immortality through his life's work, as well as through conversations with friend, fellow designer and Hall of Fame laureate, the late Massimo Vignelli.
Learn more about ADC's Legacy Project at adcglobal.org/awards/immortality-for-your-work/