What role does self-interest play in our quest for solutions to complex social challenges? The word “self-interest” is virtually taboo in the social change community. However, understanding self-interest, as well as what motivates us as people and what leads others to act, is the key to shifting culture and systems.
Tonya Surman, the founding CEO of the Centre for Social Innovation (CSI), has been thinking about the force of self-interest for some time. In this presentation she speaks about the role that self-interest plays and how we can harness its power for collective impact.
Moderating a Q&A following Tonya’s presentation is Catherine Porter. Catherine is a social justice columnist at the Toronto Star.