Dating site match.com launched a creative campaign across UK television. Conceived by Mother London, the ads introduce a different relationship service from match.com; MatchAffinity (matchaffinity.com) .
The campaign builds on the success of the popular 'accidental duet' ads which told the story of a musical conversation between two would-be partners.
This British creative is just one in a series of love stories embracing a similar look and feel, but this time showing a couple who realise their affinity for each other through a dance. And we've added a new song 'You Stole My Heart' written and performed by PlutonicGroup artist, Thea Pitogo and produced by Beanz Rudden.