Undeniably the last 24 months have seen huge growth in the casual and social gaming market. Casual games have become more accessible to mainstream audiences though Facebook, iPhone and now the iPad. This presents an opportunity for brands that can use this channel to communicate with some very large and passionate audiences.
Play the game here:
This Facebook game was developed for Optus as part of a "Live Life Without Limits" campaign. It's short, fun and addictive for players of ranging skill levels. It harnesses the social nature of Facebook with a running leader board so friends can compare scores.