The adidas Originals street parties have been jumping off for a minute now and last night saw the set of the iconic, longest running UK soap Coronation Street play host to the latest iteration of the event in Manchester - a unique twist on the block party concept that was always going to be special.
The night saw a stellar line-up of artists including live sets by Badly Drawn Boy, Bad Lieutenant (Featuring Bernard Sumner from New Order and Stephen Morris from Joy Division) and The Whip with a live dance performance by Jazzotech, DJ set from Craig Charles of Red Dwarf fame and an audio visual set from Cherrystones constructed from classic adidas footage thrown in for good measure.
500 invited guests were in attendance for the night including cast members from Corrie, Hollyoaks and a host VIPs, influencers and adidas enthusiasts lucky enough to score a ticket. As well as the entertainment on show adidas laid out a veritable feast with Trefoil branded cupcakes a much vaunted favourite amongst the party-goers.
The Rovers pub is one of the most instantly recognisable landmarks in Corrie and it's hallowed bar stools set the scene for video interviews with Badly Drawn Boy and Bernard Sumner on the night while video messages from adidas Originals ambassadors Snoop Dogg and Ian Brown were also filmed and played exclusively for the Coronation Street party.
The Originals street parties have become truly global affairs and the sight of Bernard Sumner doing a rendition of 'Regret' on Coronation Street in a Black and Gold Trefoil tee summed up the spirit of the Originals street party perfectly.
Event organised by adidas Originals and Sparklestreet Creative Adventures. 5/6/2010