This is the making of tou.tv spot. Most of the shots were taken by Simon Duhamel and edited by Jean-Constant Guigue and me (Karim Zariffa)
Over a week, walls were built, painted white, to recreate a room. Then all the computers, tv screens and accessories also had to be painted white and still had to remain in working order. Then the assembly began and the Tou.tv logo was painted in to the set from a specific and precise point of view where the camera needed to fit in order for the text to pop out. Move left, move right, up and down and the typo would break down.
Check out the spot !!
Here are the credits for the spot :
tou.tv is a Radio Canada project, it's a website with free tv in high resolution. This is the tv spot for the new service.
Client : Radio-Canada
Credits are :
Original idea: Karim Charlebois Zariffa
Concept: Karim Charlebois Zariffa
Art director / installation: Karim Charlebois Zariffa
Director (Radio Canada): Simon Édouard Pilon
Storyboard, paint, concept: Pascal Brousseau
Writter (Radio Canada): Claude Frigon
Producer: Karim Charlebois Zariffa
DOP /cameramen: Étienne Boilard
Technical director : Colin Beaudry
Compositing and animation : Alt Productions
Music: Orange Orange
Photographer: Simon Duhamel
Project coordination: Catherine Coutu
Intern: Kyosuke Nishida