In 2014, Literacy Link South Central (LLSC) hosted a Job Creation Partnership project focused on outreach and marketing within London's diverse multicultural communities. Months of relationship-building included a hosting a focus group with representatives from numerous cultural groups across the City of London.
Through these efforts LLSC gained valuable insight into how literacy is perceived by both new and settled immigrants. With input from the communities we hoped to reach, ideas for how and where to successfully market adult literacy programming to multicultural clientele were developed.
The learnings from LLSC’s innovative partnership project will be shared in a free webinar called “Through the Looking Glass: Immigrant Perspectives on Literacy”. In this webinar we will highlight the lessons learned through this project, and outline potential next steps for further working with this client group.