Create messages and media plans that move your campaign goals forward!
This training is a refresher on how to create strategic communications plans that demystify the process of talking with press and ensure that people create messages that actually help them win.
Kristi Chester Vance, the deputy director of ForestEthics, (forestethics.org,) has spent the last fourteen years securing the protection of an area nearly 30 times the size of Yellowstone, transforming the environmental practices of more than 100 of the biggest names in corporate America, and moving hundreds of millions of dollars toward more environmentally-responsible purchasing.
Using her background in advertising and design, Kristi challenges corporations to take a stand for the environment by creating cheeky, hard-hitting advertisements and public relations campaigns targeting major brand names and sometimes, entire industries — like junk mail. Her campaigns have been featured in The Wall Street Journal, Time Magazine, and the Today show, and showcased in advertising textbooks.
Through her work at ForestEthics challenging corporations and governments, creating break-though solutions, partnering with indigenous people and inspiring citizen action, Kristi has helped shift the landscape of environmental protection in North America.
In addition to her work at ForestEthics, Kristi is a co-founder of MOMS, (safemilk.org,) an organization dedicated to stopping the chemical contamination of children, and a senior fellow in the Environmental Leadership Program, (elpnet.org.) She is also a co-founder of Half-Full Communications, (half-full.org,) an award-winning design studio devoted to creating a more powerful voice for environmental and social justice advocates.
Kristi grew up in Washington, DC, and studied at the University of Wisconsin-Madison. After graduating, she attended a two-year design and advertising program in Atlanta, Georgia, then moved to San Francisco, which she'd been dreaming of doing since her grandmother took her there for her 13th birthday. Kristi and her family moved to Bozeman, Montana, in 2011.