Young people are travelling further and more often than ever before- accounting for 227 million of the more than 1.1 billion international tourist arrivals in 2014. In order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, the young yet influential generation of travellers born from the early 80s to 2000, WYSE Travel Confederation designed and conducted the Millennial Traveller survey last year.
How much do millennials spend on a trip? Which ones face the most visa problems? What are the most important factors when they book accommodation, flights or a tour? Where are they looking to travel to next? When and why would millennials consult a travel agent?
During this session Professor Greg Richards reviews key findings from the WYSE Travel Confederation Millennial Traveller report series.