Addmaster asked Humanoid to produce a public information presentation with television’s Dr Lisa Ackerley, explaining the dangers of Campylobacter poisoning, the risk of infection during your weekly shopping trip and the solution: Biomaster antimicrobial food packaging.
We developed Addmaster’s script for the video into a storyboarded motion graphic sequence, modelled on the existing branding of their Biomaster range. Dr Ackerley was shot in a green screen studio and the accompanying animation was overlaid in post-production.
Addmaster were very impressed with the resulting video and began work on the construction of a website, specifically to host it. The video was used as part of a presentation to the Food Standards Agency within a day of its completion, and will see a wider release later this month.