Here's a look at how this complex commercial was made thanks to all of the fine people involved.
The final result is one single take without cuts aside from the planned accelerated moments.
We prepared for about a month and a half and had two days of rehearsals and two days to shoot.
We shot hundreds of mini-rehearsals throughout and 21 full takes on the last shoot day.
The final product is the last take shot around midnight before we were wisely told to stop.
Enjoy.
Executive Producer: Fung Ni
Director: Damian Kulash Jr.
Creative Director and Co-Director: Mary Fagot
Art Director: Julius Mak
Director of Photography: Luke Geissbühler
Steadicam Operator: Alec Jarnagin
Production Manager: Bihong Chan
Assistant Director: Joan Chen
Band: Damian Kulash, Tim Nordwind, Andy Ross, Dan Knopka
Produced by Steam Films and OK Go
