S.O. CREATIVE was asked to conceptualize and develop an opening video for FleetPride's 2015 Kickoff Meeting. The gold was to reenergize the FleetPride team. Once the script and storyboard were developed, we partnered with 1820 Productions to execute the production process. The final product was a beautifully crafted video focusing on the theme that FleetPride is "Powered by Pride" to continuously provide excellent service to America's trucking industry.