Speaker keynote session from Aria Systems' Monetize 2015 user conference.
J.B. Wood is President and CEO of the Technology Services Industry Association (TSIA), author of the popular books B4B (2013), Consumption Economics (2011), and Complexity Avalanche (2009), and a sought-after consultant and speaker.
For Wood it's a whole new ball game.
There are clear signs that the traditional business model designed 125 years ago as a simple or vertically integrated "make, sell, ship" approach is less and less applicable in an age of high-tech and near-tech solutions.
The traditional world of B2B was designed to sell things to businesses. Wood will highlight how the world's largest companies are transforming to a new B4B model: collaborating to deliver outcomes for customers. B4B seeks to frame what is possible in an age where suppliers are connected to their customers' customers in real time. Using specific examples, Wood will show you what the next-generation tech-enabled business looks like as suppliers play an active, ongoing role in helping their business customers deliver unparalleled value and experiences from their technology investments.