This is the full 40 second version created working at The Bank, May/June 2010.

Art Direction: David Byrne
Animation: James Brocklebank & David Byrne
Editor: Christian McIlveen
Additional Animation: Spotpost.

Based on an original treatment by Sean McCullough & David Byrne, under the Creative Direction of Ian Cassie.

Continuing the 'I Will' William Hill campaign created by The Bank, the idea was to use Iconic World Cup moments, in a stylised but (hopefully!) recognisable way, reflecting the various popular betting markets available. The advert was created to showcase the types of bets to those who only ever have a bet during big tournaments - whilst also appealing to true football fans who will (as I say, hopefully) recognise the moments animated in the advert.

Created using After Effects, Photoshop, Illustrator and Cinema 4D.
Plug-Ins & Footage: Video CoPilot's Action Essentials 2 & Riot Gear, RE:Vision Effects ReelSmart MotionBlur.

Voiceover By Tim Lovejoy.
Music provided by Audio Network.

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