This session was presented at the 2010 IMC Weekend at the WVU campus in Morgantown, WV.

Presented by WVU IMC professor Ahmed Gomaa,

This session which is designed for those who are new to Google Analytics and are interested in learning how to use it to better understand and improve their digital presence. You learn how to set up an account and understand basic terminology, as well as how visitors find your site and what they do while they were there. You’ll get some information about their location, their languages and their loyalties, and you’ll also learn to segment your visitors and measure whether your site achieved its goals.

To learn more about the WVU IMC program visit

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