Moving Brands was asked by Fast Company to create a hypothetical new brand for Hillary Clinton. With only five days to deliver, and without access to Hillary, we knew we couldn’t create something with the same thinking and craft our process would ordinarily support. Instead, we chose to apply a branding sprint model. Here’s what we created in a week.
See the full case study here: movingbrands.com/reframing-the-hillary-brand-debate
See the Fast Company article here: fastcodesign.com/3045490/how-to-build-a-brand-in-5-days
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