McDonald’s BagTray

BagTray - an inventive solution to make takeaway more convenient

McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray.

With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray.

The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.

CREDITS:

Chief Creative Officer: Péter Tordai

Head of Art/Art director: Guilherme Somensato

Copywriter: Vera Länger, Giovanni Pintaude

Illustrator: Adrián Bajusz

Product Designer: Márk Dávid, András Bálint

Animation: Réka Horányi, Anita Kolop

Business Director: Judit Majosi

Account/Producer: Rozália Szigeti

Promo film: Somnium Studio