In the craft beer world, summer means wheat ales, and no style of wheat ale is more popular than the Belgium Wit. BJ’s Restaurants and Creative Agency Carmichael Lynch came to Eyestorm with and idea to help make their beer commercial stand out from the crowd. They just needed us to bring it to life. To get that handcrafted look, we brought in LA’s best chalk artist to create one-of-a-kind illustrations. Combined with time lapse footage and slick motion graphics, the end result is as refreshing as the beer it represents. Cheers!
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BJ's Restaurant & Brewhouse asked us to create this video series to announce each new seasonal beer coming to their restaurant. Our main goal was to target beer enthusiasts and BJ's restaurant goers with some educational, yet entertaining videos to learn and keep engaged with the series.
The live-action shoot features stop-motion, tabletop photography, beer, and more beer.
Directed by: Michael Klima
Production Company: Eyestorm Productions
Post-Production Company: Eyestorm Productions
Client: BJ's Restaurant & Brewhouse