Francesco Orlando, Managing Partner di Fair Play, parla del ruolo dei servizi nel panorama economico odierno.

Un business moderno al servizio dei prodotti, più che in competizione con questi.

Francesco Orlando: with a degree in Political Science and International Studies and a Master on Diplomatic Studies financed by the Italian Ministry of Foreign Affairs, his professional path began in Maranello, in the mid 90’s initially as a Public Relations Manager of Ferrari, and then as Formula 1 Team Marketing Manager, Customer Marketing Manager of Ferrari and Maserati, and later Repositioning Project Leader for Maserati. In 1999 his work took him into the telecommunications industry, becoming Communications and Promotions Manager at Marconi and member of the Strategic Planning Team. After a constructive experience as a senior consultant and Head of the North-East office of Ambrosetti, the Italian leader in strategy consulting, he set up his own strategy consultancy firm: Fair Play Srl, where he developed projects for some of the most important Italian and foreign companies. Alongside his business he writes articles on economy for top Italian newspapers and magazines. Creative and strategic mindsets are his best qualities.

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