Interactive Coca-Cola Vending Machine Wows Dancing Crowds.
Developed for Ivity and Coca-Cola FIFA 2010, NearInteraction created an interactive vending machine which would respond to anyone who danced in rhythm to the FIFA 2010 World Cup anthem. From parents dancing with their children to teenagers trying out some new moves, this was a good example of how simple interactions can reinforce brand perception and create strong emotional responses from the public. The interactive system would interpret the intensity and rhythm of each person's dance whereby automatically dispensing a Coca-Cola can to those with the best moves. Taking the pop-up effect one step further, videos of the best selected dances were launched on YouTube, generating a viral network effect.

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