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As a large-scale video installation, this piece immerses the viewer into a 50 ft long hallway made up entirely of reflective material. As viewers walk down the hall, they are constantly confronted by themselves on both sides, and dead-end at a video projection that spans a 12 x 8 ft screen.
The video features a glamorous young woman existing in the same reflective surroundings found in the installation, thus digitally extending the physical space in which the viewers are currently encapsulated. Through the experience of this piece, Boca Boulevard aims to engage the viewer in concepts that stem from a highly constructed presentation of self and appearance through the use of possessions, brands, cosmetics, behavior, attitude, and style, which abounds within the typical way of life in the South Florida area of Boca Raton. Some of these concepts include the continuity of evaluating and reevaluating self at face value, relentless self-perpetuated perfecting, and engaging in this behavior out of self-fulfillment and enjoyment or out of a learned necessity to always present oneself in a certain way in the public eye. Ultimately, with reflections and repetition within the video, audio, and physical installation, the recurrence and inescapable nature of these concepts aims to be conveyed to the viewer.