Amsterdam is known for the imagery in the postcard’s poem. The red light district, tulips, and Van Gogh are all a part of the city’s global image and these ideas were the starting points for the footage but what is really fascinating about the city is the pace at which it runs. Obviously, within the central area, it’s incredibly fast-paced and busy, but there are also pockets of quietness and moments of slowness that aren’t recognized in a major city.
The intent of the film is to showcase that beyond what Amsterdam is known for, it’s a city to live in. It isn’t just about the busy Museumplein; there’s art everywhere for both visitors and locals can enjoy. In Amsterdam, there are the fast and lively experiences that are its international foreground, but they are paired against a leisurely background that make it a place to stay.