David Chapin, CEO of Forma Life Science Marketing, explains why bridging the gap between scientific and marketing worldviews of communication is critical to develop and convey a compelling brand-story in the life sciences and biotech. Chapin's original presentation was made at a lunch gathering in Charlottesville, VA on April 2, 2015 -- hosted by Virginia Bio and INDOOR Biotech, and sponsored by NYCOM and William Gallagher Associates.
