This is a holistic campaign designed and created by Wayne Tindall for the Lakes Entrance Aboriginal Health Association, working with local Gippsland Aboriginal Communities across Victoria Australia.
A Campaign like this has never been attempted before on this scale, with over 70 local community members featuring in TV commercials and Social Media Video Clips.
"Cigarettes and Children" features a group of locals, acting in and participating in a 60 second commercial that clearly outlines the dangers of passive smoking for children and smoking whilst pregnant.
This clip is designed to encourage others to quit smoking or at least begin the quitting journey.
The wider campaign features:
• TV Commercials
• Radio Commercials
• Caps & T-Shirts
• USB Wristbands
• Youtube content
• Facebook content
This Tackling Indigenous Smoking and Healthy Lifestyle initiative was funded by the Australian Government Department of Health