Our work for Geox reimagines the construction of their shoe via a secret, airy, atomic world of material technology and perfectly balanced design.
We simulate a microscopic world full of fibrous ripples and aerated comfort, zeroing on an incredibly detailed space – of our own creation – that signifies the comfort and craftsmanship Geox is known for.
Our intention was to captivate the viewer with the hidden technology of this product. Oscillating through visual energy that is powerful and then serene, through visions of soft movement and light cascading through air, collapsing into the solid real world manifestation of the Geox shoe for our conclusion – we make real this sensory world of comfort and technological wonder.
--
Director: Oriol Puig ( Trizz )
Executive Producer: Chris Vulpi
Head of Production: Albert García Vila
Producer: Oriol Vives
Head Light & Art Direction: Alex Martín
Shoot & VFX Supervisor; Oriol Mayolas
Modeling: Luis Guzmán
Lighting & Modeling : Oriol Mayolas
Styleframing: Evaldas Cesnavicius
Art Direction & Research: Laura Ibañez
Tracking: Yusef el Khadir
Lead Animator: Hugo García
Animators: Lucas Riess / Sara Riobo
Rigging: Joan Buhigas
Compositing: Boris Martinez
FX support: Philippe Gutierrez
Color Grading: Xavi Santolaya
Music: Alex Candela (Flow Audio)
Storyboard; Allan Rabelo
SHOOT
Production Service; Cannonball
Executive Producer: Carles Muñoz
Director of Photography: Sergi Gallardo
Assistant Director: Santi Trullenque
Making Off Photography: Isidre Garcia
