The IDEO 'Climate Change Video Challenge' primarily focuses on the future of climate change and our efforts towards the issue. Distinctly informed by the vibrantly coloured advertisements and animations of the late 1950s, the film has much in common with the modern movements in painting and graphic design of this era. By using cutout card and paper, the characterised aesthetics imply themes of comfort and community. Vibrancy in colour and shape reach out to a modern audience in a traditional and simple visual language.
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