This clip from Pinkwashing Exposed: Seattle Fights Back describes what Brand Israel is. Pinkwashing is part of the broader "Brand Israel" campaign to shift global public perceptions about Israel and cover up the realities of its brutal colonial occupation of Palestine and its apartheid regime by promoting an image of Israel as a "modern democracy" that supports minority rights. Pinkwashing is the the term for the strategy of promoting Israel as a country that recognizes gay rights and is a gay tourism destination to draft progressives into supporting Israel.
