What is Pinkwashing?

This clip from Pinkwashing Exposed: Seattle Fights Back describes what pinkwashing is and how to spot it. Pinkwashing is a term activists use to describe a strategy undertaken by the Israeli government to rebrand Israel and fix its tarnished image by promoting it as a country that recognizes gay rights and is a gay tourism destination. Pinkwashing is part of the broader "Brand Israel" campaign to shift global public perceptions about Israel and cover up the realities of its brutal colonial occupation of Palestine and its apartheid regime by promoting an image of Israel as a "modern democracy" that supports minority rights.