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Immediately after the finals of the UEFA Champions League, Madrid had the scoop of two 3D projections. Commissioned by Sony, NuFormer developed two beautiful projections on two different buildings on two different locations in Madrid. The 3D projections turned the façades of the buildings into two giant pinball machines in which soccer played a central role.
The theatre at the Plaza Santa Ana on a busy square in the middle of the city centre and the Colegio San Augustin, were the two buildings chosen for the projections. At this last location opposite the Bernabeu Stadium a VIP party was held. The 3D projection was shown there to a particular group of approximately 1500 people.
For both projections the central theme was 'Imagine Football in 3D'. In order to design these projections NuFormer used advanced chromakey technique. The 3D content and animations were of outstanding quality.
Location: Plaza de Santa Ana, Madrid
Producer : Papa Projects, London, UK
Story board: Anomaly. London, UK
Design: NuFormer, The Netherlands
Implementation: 22 May, 2010
This is a one take registration.