This is the Ad I produced for the E4 D&AD brief earlier this year.
I entered this and 4 stings into the competition. They wanted a theme for the Monday Night Movies and all the films shown were "guilty pleasure" film. For this reason I thought I would focus more on the guilty pleasures as opposed everyone staying in and watching films at home approach which was expected. For this reason I thought of and Alcoholics Anonymous meeting where everyone admits they're guilty pleasures. When thinking of this I immediately thought of the film "Fight Club" where there were help meetings held towards the beginning.
The only guidelines I was given for this piece was that the logo must be used in the piece. I also wanted to incorporate the purple used by E4 to tie the whole piece to the channel.