Besides the homemade open I made in 2012, I also made a clip-based campaign tapping into the Futurama-based memes happening at the time on sites like Reddit, 4Chan, 9Gag, and others. The difference being that since I had access to Billy West (voice of Fry, Zoidberg, and Dr. Farnsworth), I could actually get the memes voiced. We also reached out to the Futurama subreddit and asked if they had any particular Futurama memes they'd like to see read. We recorded those as well. It worked - the campaign was a big hit, and made the front page of Reddit several times during its run.