Title: KOMBUCHA "shake it"
Client: charles imstepf
Concept: charles imstepf, michael freund
Director: charles imstepf
DP: charles imstepf, stock footage
Editor: michael freund
Note: i was given close up footage of a bottle of kombucha exploding and was asked to make it into a creative commercial. conceived of voice over idea by british smart-ass, with a sense of humor and cynicism, and a metaphor of the kombucha bottle exploding and literally causing destruction on a giant scale. those of us who have tried this brand of kombucha drink know what we are referring to.