When asked to explain the title of his seminal book "The Medium is the Massage", Marshall McLuhan explained that it was actually a fortunate mistake: "Now there are four possible readings for the last word of the title, all of them accurate: MESSAGE and MESS AGE, MASSAGE and MASS AGE" he said.
'The Book of the Now' summarise possible readings of the publishing task and research carried by dpr-barcelona. Understanding publishing as "the act of making public", our work is subjected to explorations, failures and goals that are helping to shape the new territory of publishing in architecture. Take your past, enhance present tensions and foresee the future tense.
Make, make, make books.
THE BOOK OF THE NOW
Concept and research: Ethel Baraona Pohl and César Reyes Nájera
'From the [mess]age to the [mass]age' Lecture. Architectus Omnibus?. Berlin 2015.
Voice: Marshall McLuhan
Ideas: Marshall McLuhan, H.G. Wells, Ray Bradbury
Music: 'THE BOOK OF THE NOW' - THE MASSES [Adam Michaels, Daniel Perlin, Jeffrey T. Schnapp], 2012
Idea and assemblage: Cesar Reyes Nájera | dpr-barcelona
With excerpts from:
-'H.G. Wells. The Time Machine'; George Pal, 1960
- 'Toute la Mémoire du Monde'; Alain Resnais, 1956
-'Fahrenheit 451'; Francois Truffat, 1966
-'Archinhand'; dpr-barcelona, 2010
-'Network'; Michael Rigley, 2012
Animated GIFs :
-'Architecture Animée'; Axel de Stampa
From following photos:
-Mirador Building, MVRDV and Blanca Lleo. Luis García.
-Memory Museum, Estudio America. Nicolas Saieh
-Zollverein School, SANAA.