PARALLEL ESSENCE / MAKING OF
The created collection "Synesthesia" of Fashion Label NOETIA Berlin is based on the synesthesia phenomenon.
If any person could choose the reality of Synesthesia, what would these worlds of synesthests look like?
We combined the theoretical scientific input with the inspirations of the Synesthesia collection and designed 4 different Synesthesia worlds / photographic sets:
Parallel Essence, Alphabet Volume, Taste of Structure and Tinged Reality
Parallel Essence is a black and white world - a world which represents all of the worlds merged.
Inspired by geometry and Spatial Sequence Synesthesia, a world of space and numbers was created - simple and yet complex, communicating smells as details in different shapes and colors.
Concept, Creative Direction, Art Direction, Set Design - Keen On Mars
Fashion Design - Noetia Berlin
Photography - Paul Aiden Perry
Video Making Of - Jacques-André Dupont
Postproduction - Keen On Mars
Music - Skeamo