ALPHABET VOLUME / MAKING OF
The created collection "Synesthesia" of Fashion Label NOETIA Berlin is based on the synesthesia phenomenon.
If any person could choose the reality of Synesthesia, what would these worlds of synesthests look like?
We combined the theoretical scientific input with the inspirations of the Synesthesia collection and designed 4 different Synesthesia worlds / photographic sets:
Parallel Essence, Alphabet Volume, Taste of Structure and Tinged Reality
Alphabet Volume is a visualization of two of the most common forms of synesthesia.
Grapheme-color synesthesia, in which individual letters of the alphabet and numbers are tinged with a color, and Chromesthesia, in which everyday sounds can trigger seeing colors:
A playful world of Noetia and Aiteon.
Concept, Creative Direction, Art Direction, Set Design - Keen On Mars
Fashion Design - Noetia Berlin
Photography - Paul Aiden Perry
Video Making Of - Jacques-André Dupont
Postproduction - Keen On Mars
Music - Skeamo