REALITY AND HYPER REALITY: ENVISIONING NEW DESIGN PARADIGMS IN
CG ANIMATION 5D|08
If “Jaws” was done today… would Spielberg still wait to show the Shark? Now that we can have armies of 500,000 again, are the digital epics still as impressive as they were when Kurosawa assembled a cast of thousands? Because we can create it… does that mean we should? Are we getting caught up in the infinite reload of modern technology?
PART 5 - JOHN TARNOFF & THE PANEL DISCUSSION
This panel examines the future of environment and character in design-based entertainment.
What happens when the audience’s age-old “willing suspension of disbelief” is challenged by
extremely varied digital interpretations of reality? What new opportunities exist for designers
when the audience is prepared to accept everything from representational depictions of known
environments, to video-game based aesthetics of form, texture and character design in “blended
cinema”, to completely imagined artwork worlds and characters of CG animated movies? What
will they accept tomorrow? How can entertainment designers stay ahead of the curve?
Moderator: John Tarnoff—head of show development, DreamWorks Animation
Evan Douglis—chair of undergraduate School of Architecture, Pratt Institute
Scott Robertson—principle designer and founder of Drawthrough
Gore Verbinski—director (Pirates of the Caribbean trilogy)
Lance Williams—scientist and consultant for
Disney, Apple, Dreamworks, Jim Henson, and Google
Digital technologies are blurring the boundaries between the passive and active experience of visual art, entertainment, environmental design and the built environment. Out of these transformations emerge unique challenges and inspirations for those facing the creative process of world-building and storytelling in narrative media.
5D offers a progressive platform for discourse on the present and future of immersive design, and its impact on all aspects of the creative media space, by engaging creative collaborators working in a broad spectrum of disciplines and media.
This unprecedented cultural event is curated for everyone involved in design and storytelling, and the creation of immersive environments, across all mediums. Its goal is to unite a vital community of designers and image-makers from across a broad spectrum of entertainment, built environment and media disciplines, and serve as a catalyst for innovation.
Join renowned designers and thinkers for a series of inspiring, educational and career-enhancing discussions and networking, focused on the evolving nature of entertainment content creation, the challenges of world-building, and the design of experience-driven environments.
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